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imPRove training: Feature Writing

Wednesday, February 29, 2012 at 9:00 AM (GMT)

Cardiff, United Kingdom

imPRove training: Feature Writing

Ticket Information

Ticket Type Remaining Sales End Price Fee VAT Quantity
CIPR Members
This ticket is for members of the CIPR only. You will be required to give your membership number when booking. Cost includes Eventbrite booking fee and VAT @ 20%.
6 tickets Ended £110.00 £0.00 £22.00
Non Member
This ticket is available to all delegates. Cost includes Eventbrite booking fee and VAT @ 20%.
6 tickets Ended £155.00 £0.00 £31.00
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Event Details

Practical and cost-effective CIPR-Approved Training for PR practitioners in Wales

Feature Writing

A one-day workshop with Vyvyan Kinross


Writing features for clients can be a major challenge for PR professionals, but it’s often an essential requirement for a successful campaign.

This course, delivered by internationally-respected CIPR-approved trainer Vyvyan Kinross, will help you to maximise the opportunities that feature coverage can deliver for all integrated media relations campaigns.

By the end of the day you will be able to identify ideas for features; think like a features editor and ensure your story stands up alongside competing content. You’ll also be able to structure the feature so it jumps off the page, both on and off line and you’ll receive tips and techniques to pitch the package to your target media.

Vyvyan Kinross is a former international journalist and founder of Kinross + Render, which grew to become a Top 50 marketing and PR consultancy. During his 25 years in marketing and PR, Vyvyan has worked for clients across the private, public and not-for-profit sectors. He started SilverFox Training to focus on coaching, mentoring and sharing experiences with others in the PR profession.


This course carries
10 CIPR CPD points


When & Where


Working Word PR
Southgate House
Wood Street
CF10 1EW Cardiff
United Kingdom

Wednesday, February 29, 2012 at 9:00 AM (GMT)


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Hosted By

CIPR Cymru Wales



The CIPR (Chartered Institute of Public Relations) Cymru Wales is for professional communicators. Our members work across business, industry, PR consultancies and in government, education, health and other public bodies.

The CIPR is UK-wide and offers training and development leading to professional qualifications that are increasingly demanded by employers. We also strive to ensure high standards of professionalism and conduct among our members.
We have recently celebrated not only our 40th anniversary in Wales, but also the granting of chartered status to our organisation - confirming our position as a leading professional body.

A committee of Welsh PR professionals looks after the interests of CIPR members in Wales - organising annual and monthly events; arranging and communicating training and career development opportunities in Wales; providing a voice for the profession in Wales; communicating national CIPR information to the Welsh membership; and working in partnership with Welsh universities on a number of fronts.